About us:  

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

What you will do:

• Plan, execute, and optimize paid advertising campaigns across Meta, Google and Linkedin. 
• Prepare regular performance reports with actionable insights and recommendations
• Monitor, analyze, and improve campaign performance to achieve marketing goals
• Prepare clear and effective creative asset briefs for designers and content teams
• Manage campaign budgets and monitor key performance metrics such as CTR, CPA, conversion rate, and lead quality
• Conduct A/B testing across ads, creatives, audiences, and landing pages to improve results
• Collaborate with internal teams including creative, content to align campaign execution with business objectives

• Minimum 3 years of experience in running B2B performance marketing
• Strong data-driven mindset with the ability to turn analysis into actionable improvements
• Expert understanding of marketing platforms and tools, including Google Analytics, Search Console, and digital ads dashboards
• Understanding SEO strategies to improve organic visibility and lead generation will be considered a plus point
• Proven experience in managing budgets and optimizing campaigns based on performance metrics
• Strong understanding of A/B testing, conversion funnels, and performance optimization
• Good communication and stakeholder management skills
• Ability to work independently and manage multiple campaigns or projects effectively